The challenge
This online service was created in 2012 to create, prepare and print magazines, brochures, annual reports.
At that time, there were no tools like Canva, Publuu or Flipsnack, and few people understood the difference between UX and product design.
However, through multiple iterations and user tests, a working model was developed that met the needs of users - photographers, publishers, printing agencies.
To optimize user scenarios, effective tactics were used: both in-depth interviews and A/B tests using prototypes.
This allowed us to identify user needs that were not initially included in the roadmap.
One of these requests was the possibility of collaboration, which in the future found wide application in schools and universities.
CNTCT
We're here to help you reach your goals and drive meaningful change. If you have any questions about our services, would like to explore collaboration opportunities, or simply want to share your thoughts, we'd absolutely love to hear from you!
@i2frags
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