The challenge
The primary issue encountered during the course of this project was not related to the design itself, but rather to the accessibility aspect. A huge amount of scripts and images caused very slow page load. Furthermore, the design is outdated, there is a lack of interactivity, and the call-to-action (CTA) is not prominent enough. This has resulted in a high Bounce Rate and low Average Session Duration.
In essence, the redesign transforms the SENET site from a text-heavy, generic corporate layout into a polished, user-focused interface. It improves scannability, readability, and conversion—all while reinforcing brand tone and usability.
CNTCT
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